Sunday, February 10, 2008

Interview with Garr Reynolds by Guy Kawasaki

Found this one while browsing over the Internet. Guy Kawasaki did an interview with Garr Reynolds, author of Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter). The interview moved around Garr Reynold's book presented as a list of 13 questions which by the way actually gave readers an idea on what's inside of the book. Actually the interview itself already contains some tips and tricks about the subject of presentation. Below are some snippets of the interview by Guy:

" ... 5 Question: In a nutshell, what makes a good presentations stick?

Answer: If you want to know how to make better presentations, buy Made to Stick by Chip Heath and Dan Heath. The Heath brothers found that sticky, compelling, and memorable messages and ideas share six common attributes: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories. Ask yourself how your presentations rate for these elements, and you are on your way to crafting presentations that stick.
. . .

12 Question: What is the single most important thing people could do to enhance their presentations?

Answer: Turn off the computer, grab some paper and a pencil, and find someplace quiet. Think of the audience. What is it they need? What is it you want to say that they need to hear. Identify what’s important and what is not. You can’t say everything in a twenty-minute talk—or even a two-hour talk.

The problem with most presentations is that people try to include too much. You can go deep or you can go wide, but you can’t really do both. What is the core message? This time “off the grid” with paper and pencil or a white board is where you can clarify your ideas and then get them on paper visually. After your ideas and basic structure are clear, then you can open up the software and start laying out the story in the slide sorter view.

If the computer ever freezes in your live talk you need to move on. The work you did in the preparation stage “off the grid” and away from the computer will help make things concrete in your own mind so that you can move forward sans your Macintosh in the event of a technical glitch. By the way, if you ask the audience to bear with you as you try to make the computer work, you might as well stick a fork in it because you are done. Keep moving forward in the unlikely event of a technical glitch. . . ."

Guy Kawasaki by the way is also an author of numerous books including How to Drive Your Competition Crazy, Rules for Revolutionaries and Selling the Dream among others. To read the entire interview better check Guy Kawasaki's blogsite How to Change the World. Oh and please don't forget to get a copy of Garr Reynold's book Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter), I sure will get my own. Will also be checking out The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything by Guy Kawasaki.

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